Publication of contest shortcodes

Legal Mentions - Contests

For the usage of a shortcode in a publication the goverment and the operators have fix some legal mentions that have to be respected in every publication.


Here are the legal mentions you need to respect :

  • After each mention of the shortcode, you must put the price in the next format :
  • NL : X,XX EUR/SMS verzonden – X,XX EUR/SMS ontvangen
  • FR : X,XX EUR/SMS envoyé - X,XX EUR/SMS reçu
  • If incoming and outgoing message have the same price, you may use the folllowing format : X,XX EUR/SMS ontvangen/verzonden or X,XX EUR/SMS envoyé/reçu

Examples :

  • 6630 (1 EUR/SMS verzonden/ontvangen)
  • 6019 (0,50 EUR/SMS envoyé – 0,50 EUR/SMS reçu)

PAY ATTENTION : the price must be mentionned on the same line as the shortcode

In every publiciation where a shortcode is mentionned, you need to add the graphical charter.  For more info, click here for dutch and here for french version (pages 13-14)


mceclip2.png mceclip0.png


  • In the small print, you must mention the following info :
    • The enddate and endhour of the contest (not in television spot)
    • The number of winners per periode or prize, in case of several
    • The price of one SMS, for example 0,50 EUR/SMS verzonden/ontvangen
    • Total price of one complete participation, for example 1€ per completed participation
    • Helpdesk (at least 1 of these 3 must be mentionned)
      • Phone Number
      • Emailaddress
      • Website
    • Gofguidelines :
      • NL : De dienstaanbieder verklaart kennis genomen te hebben van de GOF-guidelines
      • FR : Le fournisseur de services déclare prendre en compte les GOF-guidelines
    • Minors may not use this service without the permission of their parents
    • How and where the rules of the contest can be requested
    • Name & address of the organizer of the service
    • Legal aspects :
      • FR : Le traitement des données est soumis aux conditions légales du règlement européen 2016/679. (RGPD)
      • NL : De verwerking van deze gegevens is onderworpen aan de bepalingen van de europese verordening 2016/679. (GDPR)
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